Hangry vs. Full Belly Mode: The Science Behind Emotional Eating
Market Dynamics Hangry mode path represents impulsive, often unhealthy purchases, whereas full belly mode path suggests more thoughtful and cost-effective decisions. Businesses can exploit this by offering healthier, more cost-efficient options near food courts, while targeting impulse purchases near checkout counters, tailoring marketing strategies to target customers in different modes. Financial Implications Hangry mode path often leads to overspending and reduced satisfaction. Studies show that individuals in this state spend up to 64% more on snacks and convenience items....
