Market Dynamics
Forza Motorsport 4 and Horizon 2 present contrasting market dynamics. Motorsport 4 focuses on track racing simulations, attracting a niche audience of hardcore racing enthusiasts. In contrast, Horizon 2’s open-world driving experience targets a broader market, appealing to casual and enthusiast gamers alike. This resulted in Horizon 2 outperforming Motorsport 4 in sales, with over 2 million copies sold within a year of its release, while Motorsport 4 sold around 1.5 million during its lifecycle.
