Common Challenges
Xbox’s acquisition of Sony PS game studios presents several challenges: maintaining distinct brands, integrating different development cultures, and addressing potential antitrust concerns.
Innovative Solutions
To navigate these challenges, Xbox should prioritize transparency and communication, fostering collaboration between studios while preserving their unique identities. Additionally, it must balance investment in new IP with support for existing franchises, and proactively engage with regulators to mitigate antitrust risks.
