Common Challenges
Renaming a large corporation like Ubisoft presents several challenges. Internal stakeholders may resist change, and external stakeholders may be confused or put off by a new name.
Innovative Solutions
To mitigate internal resistance, Ubisoft should involve employees in the decision-making process and provide clear communication and justification for the name change. External stakeholders can be educated about the benefits of the new name through targeted marketing and PR campaigns.
Practical Insights
Ubisoft should conduct thorough research to identify the best possible name and avoid potential legal issues or negative connotations. The name change should be accompanied by a comprehensive rebranding strategy to ensure consistency across all channels and touchpoints.
