Market Dynamics
The global video game industry is a massive market, with revenues exceeding $180 billion in 2021. This industry is highly competitive, with numerous publishers and developers constantly vying for market share. Among the most popular video game franchises is Call of Duty, developed by Activision Blizzard. One recent release, Call of Duty: Modern Warfare 3 (MW3), experienced a technical issue known as “stuck on bas b,” which caused widespread frustration among players. This issue had significant economic implications, as it disrupted gameplay and led to lost revenue for Activision Blizzard.
