Market Dynamics
The gaming industry has witnessed a surge in demand for cross-platform compatibility, enabling players to connect and engage across different consoles. Microsoft’s recent acquisition of Activision Blizzard, a leading developer of popular console shooters like “Call of Duty,” has raised questions about the future of cross-platform play for titles like “Rainbow Six Siege,” currently available on Xbox One and Xbox Series X/S. The economic implications of expanding cross-platform play for “Rainbow Six Siege” are significant. By opening up the player pool to Xbox Core users, Ubisoft could tap into a broader audience, expanding the game’s market share and driving revenue streams through increased sales and microtransactions.
